Make marketing’s impact impossible to miss.

Connect your agent to your marketing platforms and commercial data. Quill turns the analysis into a shared view of performance, from channel results to revenue, from individual tests to the progress of the whole team. Give the business a clear picture of what marketing is delivering.

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Six Bottles: How to Stock a Home Bar According to 377 Cocktails

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The chart stopped climbing, 68 years of the Billboard Hot 100

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Individually unpredictable, collectively obedient: what 290,430 earthquakes reveal

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Six Bottles: How to Stock a Home Bar According to 377 Cocktails

An optimization analysis of home bar stocking based on 377 cocktail recipes, identifying the most efficient sequence of spirit purchases to maximize drink variety.

MayflyReport
Everything costs $9.99, pricing and concentration in a digital marketplace

A census of nearly 44,000 paid products analyzing pricing conventions and market concentration, and how a rise in supply funnelled revenue to a shrinking group of winners.

MayflyReport
The Vanishing Home Advantage: 154 Years of International Football Analysis

An extensive analysis of over 49,000 international matches revealing that adjusted home advantage has halved since the 1970s, and how team quality, crowd presence and altitude influence results.

MayflyReport
Individually unpredictable, collectively obedient: what 290,430 earthquakes reveal

A comprehensive analysis of over 290,000 earthquakes magnitude 4.5 and greater, identifying the mathematical distributions behind frequency, energy release and aftershock decay.

MayflyReport
The chart stopped climbing, 68 years of the Billboard Hot 100

An analysis of 68 years of Billboard Hot 100 data detailing how digital downloads and streaming turned slow climbers into instant debuts.

MayflyReport

Recorded in Quill · Channels → analysis → published report

Every platform has a report. You need the whole story.

Paid media reports conversions. Sales reports closed deals. Finance reports revenue. Meanwhile, the latest test result lives in a slide deck and the monthly update starts with another round of exports. Your team spends its time assembling the picture, then explaining why the numbers don't line up.

Bring every channel into the conversation.

Connect your agent to the platforms it can access, ads, web analytics, email, ecommerce and more. Have it pull and combine the data, then publish the analysis in Quill. Give the team one place to find channel reports and the overall picture.

£4.28m Certified

Put commercial results beside marketing activity.

Bring CRM, sales and revenue data into your marketing analysis. Explore how campaigns relate to pipeline, customers and value. Keep source definitions and attribution windows visible, so platform-reported conversions aren't mistaken for incremental revenue.

Beautiful reports that get the story across.

Turn your analysis into beautifully designed, interactive reports, with charts and commentary that guide people through the story. Share a link across the business so colleagues can see the big picture, explore the detail and understand the work, on any screen.

A B

Make every test a piece of shared knowledge.

Publish the hypothesis, audience, method and result together. Discuss the finding with comments attached to the analysis. Keep inconclusive results and limitations visible, so the next creative, channel or landing-page test starts with what the team already learned.

Show the small improvements adding up.

Keep successive reports and test readouts in a searchable history. Follow changes in conversion, acquisition cost or customer value using consistent definitions. Show progress over time, with the launches, tracking changes and other context that explain it.

Get out of the monthly reporting rebuild.

Save the method and set a refresh cadence for your agent workflow. Review the output and share the published version. Weekly channel updates, monthly performance packs and quarterly reviews can build on the same reporting history.

01Channel & campaign performance02Pipeline, revenue & customer context03Tests, findings & discussion04Recommendations & next steps

Your next campaign should start with what you learned.

Which message worked? Did the landing-page change hold up? What happened after the budget moved? Keep the test design, result, discussion and next step together in Quill. Your people and connected agents can read that history back, helping the team build on useful findings and avoid repeating forgotten tests.

01 / Connect
Bring the sources together.

Give your agent access to your marketing platforms and relevant commercial data. Agree the metrics and reporting periods.

02 / Explain
Show what the results mean.

Have your agent build the report in Quill. Check the numbers, add the interpretation and review it before sharing.

03 / Improve
Carry the learning forward.

Discuss the findings, record test outcomes and next steps, and use that history in the next performance review.

Here's what we spent, what happened in the business, what we learned, and where we should invest next.

A marketing review that moves the conversation forward.

Give the business the full marketing picture.

Start with your next performance review. Ask your agent to combine channel results with the commercial data you use, add the latest test findings and build the report in Quill. Share the story once, then use it to decide what to do next.